Do you remember the line full of acronyms used by Robin Williams in the movie, “Good Morning Vietnam”? Every time I see all of the acronyms in the internet marketing world, it reminds me of that line from the movie.
“Seeing as how the V.P. is such a V.I.P. shouldn’t we keep the P.C. on the Q.T. ’cause if it leaks to the V.C. he could become a M.I.A. and then we’d all be put out on K.P.”
However, while I could tell stories and make jokes about the growing number of acronyms in the internet marketing world, I’m not here to discuss internet marketing acronyms. What I do want to talk about is a simple strategy that can save you a world of time and money because you will no longer be chasing after an empty piggy bank.
The Strategy
After conducting keyword research and determining the keywords to target for your SEO efforts, run them through a short PPC campaign. Why take your SEO keywords through a PPC campaign before you do any link building or on page optimization? The reason is simple. SEO takes time and effort. You cannot afford to waste time on keywords that will not deliver results. You need to be confident that the keyword phrases you target will bring the results you desire (in terms of leads, profit, etc.) once you make it to the top of the search engines.
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