There are a lot of moving parts to an effective social media campaign, and keeping everything moving together nice and smoothly can be a pretty serious challenge.
Are you just posting to your preferred networks once or twice – whenever the mood hits you – or do you have specific goals and objectives behind every post?
Do you stick with just one or two social networks, or do you try and spread your marketing message around a little further?
What elements of your posts and your social media accounts actually have an impact on how many people will see them?
Do you get the feeling that these types of questions could keep going on and on?
How do you put up with blogs that just keep asking them?
(We’ll stop now.)
Most companies seem to know and understand that social media really is a critical component of online marketing, but they don’t necessarily know how to track its long-term value or, for that matter, it’s current-term ROI.
They’ve just been told over and over that they need to be on social media. And, while that’s true, it’s more important that you start with a strong foundation (i.e. get your accounts in shape) and have a plan for your growth (i.e. post with a purpose).
Creating a Social Media Plan
Before you launch into any new strategy, you should do an audit of your current accounts so you know exactly where you currently stand. Only then can you start to make some meaningful and practical goals.
These goals are particularly important in a social media campaign because this is how you will eventually measure its success and know when changes need to be made.
When your goals are set, you can create a more detailed – and more actionable – social media plan.
Your next step is to smooth out any of the speedbumps that are currently in your way. This means taking a close look at all your social accounts and really making sure that every element is contributing to your overall success. Fully optimizing each of your profiles can have a huge impact on the traffic and attention your website and brand receives.
Auditing Your Social Accounts
So, it’s easy to talk about all the things you “should” and “ought” to do for your social media profiles in “big picture” and “general” terms, but what elements should you actually audit? Where do you even get started?
If you haven’t had a lot of experience running these types of campaigns, it can seem a little daunting – so many social accounts with so many requirements can seem like something of a chore.
The truth is, it doesn’t take that much time to audit and fine tune your social media accounts. And once you’ve got that done, you’ll be ready to start using all these networks to drive traffic, build communities, and stay in touch with your customers.
Download Your Social Media Checklist
In just 10 minutes (or so) you can take a hard look at your social accounts and make sure everything is up to speed and working correctly.
Get your social media checklist and discover new social opportunities.
What the Audit Covers
This simple audit gets deep into the important elements of a number of different social media accounts, including:
And even Google+
There are also a number of general social strategies that can help you develop your plans and your goals going forward.
For each of these networks, you can determine how well you’ve optimized your account and if you’re using them effectively. This includes everything from your information, to the types of posts you make, to optimizing the images and videos you use.
So, the title of this post was about getting your ducks in a row, and while that’s a bit of an old, cliché phrase, it remains strangely appropriate for social media campaigns.
Social media is not something that can be pushed in one direction and let go with the assumption that everything else will just follow along. There’s far too many moving parts in an effective campaign to just sit back with the hope that everything will just work out on its and get you where you want to go.
If you’re ready to take a fresh look at your social media strategies, download this free checklist today to get started.