Your competition never rests. Even as we speak they’re looking for new ways to dominate their section of the internet and make sure no one else has an opportunity to outpace them in the rankings.
You may think that these huge, multinational corporations have all the best keywords locked up tight, that they’re spending so much on search engine and social ads that you can’t possibly compete.
In all actuality, you don’t need to have the budget of an international, Fortune 500 company to establish yourself online. You don’t even need to build out an in-house team with specialists to cover every potential angle.
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What you do need is the time and dedication to master a mix of seven important strategies.
In our latest eBook, How to Conquer a Competitive Industry with Internet Marketing, we cover how to incorporate seven online strategies for more success.
1. Onsite and Off-site SEO
Learn more about how SEO works and how you can make your website more relevant to important queries. The search engines are constantly evaluating the quality and relevance of your website, based on an ever-changing algorithm. SEO can help you keep up with those changes and drive more qualified traffic to your site.
2. Social Media Marketing
There are several potential marketing channels on different social media platforms, but not everyone has the time to deal with that many options. The good news is that you don’t need to be on every single platform. You need to go where your audience is. More than that, you need to understand how social fits in with the rest of your campaign and how to measure and record its contributions.
3. AdWords and Display Advertising
Google, Facebook, and other platforms continue to make changes to how they display ads, so it takes some dedicated management to get the most value from it. When you do it right, it can be a very lucrative option. You need to know what every click is worth, and you need to know how to target your audience in order to be truly effective.
4. Content Marketing
An effective content strategy can help you make connections with your audience. You can provide the important answers that they are seeking, becoming an industry authority and valuable resource in the process. Whether you’re using blogs, infographics, eBooks, whitepapers, video, or any other form of content, this is an effective way to develop your relevance and get a great return for your time investment.
5. Web Design
First impressions matter, but in your web design it’s about more than just greeting a visitor with a flashy picture and giant call to action. Modern web design is all about “user experience,” and that covers everything from the images and words on the page to the intuitiveness of the navigation. Getting these design elements right will increase your ability to keep people on your site and get them to do business with you.
6. Local Results Optimization
Sometimes you don’t need to address an international audience. Sometimes it’s all about finding and reaching the people living in your immediate neighborhood. There are several key ways to improve your rankings for localized search results and literally guide your customers right to your front door.
7. Email Marketing
If you properly tailor your subject line, message, and call to action, an email marketing campaign is a great way to keep your customers coming back. Don’t be intrusive on their inbox and work with those who have opted in to your emails and you can build a dedicated community.
Get Your eBook and Get Your Online Marketing Started Right
Download your eBook today and get more details on all of these seven important strategies and how you can incorporate them into your internet marketing campaign.