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New eBook: How to Conquer a Competitive Industry with Internet Marketing

Your competition never rests. Even as we speak they’re looking for new ways to dominate their section of the internet and make sure no one else has an opportunity to outpace them in the rankings. You may think that these huge, multinational corporations have all the best keywords locked up tight, that they’re spending so much on search engine and...

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SEO Competitive Analysis: A Guide to Beating the Competition

What You Need to Know to Do a Competitive Analysis   The first down of the first quarter of the biggest game of the year is NOT the time to realize you don’t know anything about the opposing team. In order to be truly successful, you need to know what the other guys are bringing to the game before you even step out onto the field. In football, that...

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10 Things You Can Do Right Now to Improve Your Rankings

If you’re a small business or your striking out on your own, you know it can be hard to make people aware of your services or products. How do you compete with competitors who are established, larger and have a bigger marketing budget than you? Since you’re on this website, you’ve likely guessed it: online marketing. How does someone, like yourse...

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In-House vs Outsourced SEO: How to Determine Your Best Option

When does it make the most sense to hire an SEO firm? Should you build out your own in-house team instead? When should you just do it all yourself? Can you even do it all yourself? Online marketing covers a wide range of activities, strategies, platforms, and channels. Depending on your needs, you may require a marketing plan that mixes, in differ...

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Starting an AdWords Campaign When You’ve Never Done AdWords Before

As Google continues to push organic results further down the results pages to accommodate space for Maps and more AdWords ads, a Pay Per Click campaign will become an even more critical component of your online marketing strategy. If you’ve never taken on an AdWords campaign before, it can seem a little overwhelming. You know that you’re not charg...

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SEO: 3 Paths to Get It Done

Search Engine Optimization (SEO) involves a combination of several ongoing activities and strategies. It requires constant monitoring and regular campaign changes. As the search engines evolve their algorithms and internet users develop their expectations, an SEO campaign also has to grow and change. This is how companies will stay on top of the ra...

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4 SEO Myths Completely Busted

As 2016 comes to an end, those of us who are doing our best to navigate the Google-driven world have stumbled across several SEO myths that we are going to do our best to debunk. The online marketing industry is a mover and a shaker, and with the constant ebb and flow we must always be on our toes. With phrases like “SEO is dead” being thrown aroun...

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How to Choose an SEO Company (and Feel Great about It)

There is a lot of information floating around about search engine optimization (SEO) and how to know if you are getting the services and results you really need. It can be a confusing and overwhelming at times, but there are some simple things you can do to choose an SEO company and feel confident about your choice. Make no mistake, this is a pret...

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Online Marketing for Black Friday – The Ultimate Guide

Black Friday has been the largest retail shopping day of the year in the United States since 2005. The term itself goes all the way back to the early 60s, though, when it was used in Philadelphia to describe the large crowds and traffic that happened to be out the day after Thanksgiving—putting most stores’ finances “in the black.” Traditionally,...

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