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How to Build a Lucrative Relationship with Your SEO Agency

It was a long and extensive process to find the right SEO agency to lead your charge into the digital marketing realm, and, at this point, our job is just getting started. But that doesn’t mean that yours is done. The most lucrative relationships between agency and client happen when there is a team mentality, rather than a transactional mentality...

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How Do You Start an Email Marketing Campaign that Actually Works?

Email. It has become a staple of the office environment. Every morning when you turn of your computer, you’re hoping there aren’t a bazillion emails awaiting your reply. When you login, not only are there multiple emails, but a quick glace over indicates many of them are ads and spam, asking you to buy this or subscribe to that. Your anticipation o...

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When Should You Start Up a Google AdWords Campaign?

You’re excited about how your business is growing. More and more people are becoming aware of your company and brand. You want to continue to advertise your business and its products. You’ve heard great things about Google Adwords and think it’s a good next step to grow your business. Before you fully get in over your head with Google AdWords, tho...

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5 Tools and Techniques to Help You Improve Your Blogging Today

There’s no doubt about it. Blogging is a tried and true method of increasing site traffic and conversion rates. A blog has so much versatility, it’s one of the most important tools you can use to develop a community and maintain a steady stream of website traffic. But how can you make your blog worth the time it takes to create and maintain? Blogg...

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What Happens if You’re a Target of an SEO Attack?

The Internet a crowded and noisy place, so when you search for something online, you’re going to get a barrage of search results. Thousands of them. Hundreds of thousands. No one would click through on each of them. Most web users will click on the first couple results that are listed, and then modify their search if they don’t see what they want....

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What to Expect From Your SEO Company

You’re tired of how slow your business has been going. You know you offer a useful and valuable product to customers, but you haven’t seen the success you expected. You decide to invest in making SEO and online marketing more of a priority. After doing the initial improvements yourself, you realize you have the budget, but not the time to devote t...

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Get Your Social Media Ducks in a Row

There are a lot of moving parts to an effective social media campaign, and keeping everything moving together nice and smoothly can be a pretty serious challenge. Are you just posting to your preferred networks once or twice – whenever the mood hits you – or do you have specific goals and objectives behind every post? Do you stick with just one or...

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The Top Five Conversion Killers and How to Fix Them

You’ve worked hard on creating a website that is functional, informative and attractive. Sales should just come pouring in now, right? But, they aren’t. In fact, nothing is happening. Getting your potential customers to convert to actual sales takes a little more than a website that attracts visitors, although that’s a good first step to take. It’...

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How to Identify Industry Influencers and Why You Should

Influencer marketing has a huge potential to deliver lasting results for many companies, but only if it’s approached carefully and deliberately. The May 2017 SLC|SEM gathering brought in a couple specialists in this area to discuss this topic and talk about how one might identify influencers and why it should be part of your marketing strategy. S...

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