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How to Build a Social Media Campaign From Scratch

Your company has decided to take the social media plunge and you’re tasked with creating a social media campaign. The only thing is that you’ve never formulated a social media strategy for your company before. Sure, your business has a Facebook and Twitter account that it occasionally posts on with an interesting industry article or to get the wor...

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Optimizing for YouTube’s Algorithm: Is It That Much Different from Google’s?

Every so often, many popular YouTubers post a frustrated and angry video about how “YouTube is broken” again. It happens on a very nearly regular basis these days. People who rely on this platform for their livelihood are, understandably, upset when the platform that has worked a certain way for so long suddenly changed unknown elements for unknown...

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What is Ruining Your E-Commerce Conversions?

Your company has set up an e-commerce website to advertise your product and make it convenient for customers to make purchases. You have to keep these products moving to ensure the revenue keeps flowing. You want to establish positive relationships with customers so they will be loyal to your company’s brand. However, in the quest to build those p...

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What Does a Social Media Manager Do?

When many people hear the words “social media” in a job title, they might let out slight giggle or smirk. They’re thinking: Isn’t social media supposed to be a fun time-waster that someone does off the clock and away from the office? The thought of writing social media posts, managing social media pages and accounts, and creating social media ads...

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9 Ingredients for a Successful Social Media Strategy

The power of social media, with its ability to produce high brand exposure and ROI, has made it a dominant portion of many business’s marketing budgets and strategies. If you’ve never done any social media marketing it can be overwhelming, and many people simply don’t know where to start. To help you get started on your social media strategy, here...

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Writing Clickable Titles That Don’t Get Accused of Being Clickbait

If you’ve spent any time online, chances are you’ve seen those obnoxious hyperlinked titles that go along the lines of “you won’t believe what so-and-so looks like now” or “buy your amazing X for only $X here” or “15 things the government doesn’t want mortgage owners to know.” While these may seem like a great way to drive traffic, these “clickbai...

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Can a Small Business Use AdWords Successfully?

AdWords can seem like a fairly complex and daunting venture to small businesses who have never gone down this road before. And, to be completely fair, there is certainly some complexity and delicacy to a PPC campaign, but there is also a great opportunity for drawing attention to your new business or highlighting specials and, most importantly, get...

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Using AI in SEO to Improve UX

Search engine optimization (SEO) is a term that gets thrown around a lot. It is no longer a hip, mysterious thing. Many people know what it is and numerous large companies already have a well-developed SEO strategy in place. It has become so commonplace that the term no longer holds much weight nor evokes excitement. Everyone already knows about k...

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THE WEBSITE TOOLSHED: PART II

The first part of this series was posted on the SEO.com blog last week. This week I’ve added five more of my favorite tools for building websites. Some of them are free and some are not, but you should know that I’m not receiving any special compensation from these companies for mentioning them in these posts. Previously, I covered a number of too...

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