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A Mostly Brief Guide to Writing Better Web Content

I have been writing web content for the better part of… well, forever. And in all that time, the trends and best practices for effective writing have certainly gone through a lot of changes. I still recall the good old days of “a web page must be 250 – 300 words and have a keyword density of roughly 10 – 15%.” It was simple. It was practically mec...

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How to Completely Fail at Influencer Outreach

A major part of successful online marketing campaigns involves reaching out to influential websites, social media stars, and industry insiders. You may be looking for an endorsement, a guest post opportunity, or a simple link that points in the direction of your website. This is nothing new, and, as far as strategies go, it’s pretty established. W...

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The Website Toolshed: Part I

Everyone uses different tools for building website. There are some staples and some lesser known tools you can use to build, improve, or streamline your website. The following is a list of really valuable tools that have become some of my favorites. Of course, with so many options out there, this is just a sample. Stay tuned for Part II in this se...

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Why Is Your Website Loading So Slow, and What Can You Do About It?

The internet is no place for a slow website. The average Google user (i.e. your customers) just won’t put up with websites that take too long to load. Naturally, this sort of behavior is what led the search engine to include site speed as a ranking factor ever since 2010. Of course, Google has always been good at the “carrot and stick” approach. I...

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Link Building That Doesn’t Suck

Even if you’ve never done much SEO, you’ve probably heard how much link building is involved with the strategies. Link building has been (and is) a part of nearly every SEO strategy, but that doesn’t mean that every link carries the same value – or that the strategies to attract links have stayed the same all this time. The Evolution of Link Build...

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How Are Businesses Using Video in 2017?

A new year is just around the corner and that means looking over budgets to see where the company’s money can be put to best use. If your marketing and sales strategies have come up short of expectations, you need to consider adding video to the mix. In 2016, video switched from being an optional marketing tactic to an essential one. The use of vi...

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How SEO is Like Baseball

Baseball Spring Training is in full swing (pun intended) meaning the start of the season is just around the corner. Baseball and the long, warm days of summer lead to an annual American tradition of excitement and recreation for thousands of fans. If you’re not a fan of baseball, you may not realize how much of an impact it has on some people. You...

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10 WordPress Plugins That are Essential for SEO

You’ve just finished your company’s website, or so you thought. You have all the pages just as you want them, with the right layout, text and graphics. All the links and navigation menus work, and the colors are so pleasing to the eye you never want to look away. Let’s assume you’ve selected WordPress as your content management system (CMS). That’...

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Things to Consider When Re-Doing Your Website

You have a small business that is doing fairly well. Everyone is busy. In the midst of the busyness, your website has fallen by the wayside as a priority. You cringe each time you look at your website and make a mental note about your intention to re-do it someday. It has been some time now and that “someday” never came. Until now. While your busi...

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