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Why Subdomains are a Bad Idea for Your Website and Blog

So, you’re finally ready to add that corporate blog to your website. Your SEO consultant has been telling you for years that this is a critical part of generating indexable content, but you’ve always said that you really, really, really doubt you could sustain a blog that revolved around your only products, which happen to be drawer slides and wood...

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What is an SEO Specialist?

When I’m asked what I do for a living, I debate in my head how to answer the question. Should I say: “I’m an SEO” and wait for the inevitably confused look? Perhaps I should go with my wife’s answer, instead: “He organizes the internet to get high rankings on Google.” You have to admit, anyone who can organize the internet is probably pretty cool....

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Why You Might Be Using Keyword Rankings in All the Wrong Ways

Keyword rankings are not the be-all and end-all of performance indicators. In fact, rankings can paint a skewed picture of what’s really going on in your online marketing campaign. The theory is simple – you choose a phrase that represents your product or service, and then work to start ranking for those phrases. Let’s say your website offers deta...

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Why Content Marketing Works (And Always Will)

You may have heard the phrase “content is king.” It is often a phrase that gets thrown around, but not everyone utilizes the principle correctly. Coming up with content is easy, but coming up with quality, valuable content that web users (aka potential customers) are looking for, on the other hand, require some planning, thought and strategy. Why...

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4 Important Google Analytics Metrics You Should Know and Understand

SEO is an absolutely essential tactic to have in your digital marketing strategy. Whether you are doing it on your own or using an agency, it is important to understand which metrics you really need to pay attention to. So, is it all about your Keyword Ranking progression? Or are there other metrics that deserve our attention more? While Keyword R...

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SEO, PPC, or Both? What is Right for Your Website?

In today’s internet-driven world, it is not enough to simply have a website with a lot of pretty images and product descriptions. You need a website that is easily found when people are ready to make a purchase. There are, of course, several online marketing services that can help you with this process. SEO and PPC are often the first things that...

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Does Your Content Marketing Get In the Way of Your Content Delivery?

Originally, this post was going to be titled “A Brief Guide to Better Writing,” and it would have been a simple list of things everyone can (or should) do to improve the overall quality of their written content. As I got going, I naturally did some looking around to see what others had already written on the subject, and I clicked on an article by...

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Simple SEO for Startups

From a startup’s perspective, the mountain of established brands clogging up the search engine rankings may seem more than a little insurmountable. After all, those companies have been chasing SEO trends for years, working to dominate the first page of the SERPs and block out any competition. What chance does a new startup have against all of that...

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Does Your Domain Name Affect Your SEO?

In a much simpler time, when SEO was as simpler thing, a website’s domain name could have a huge impact on its rankings. But nothing lasts forever, and a few years back, Google realized that a domain alone, without any supporting quality elements, needed to be addressed. The problem came from Exact Match Domains (EMD). Companies would buy a domain...

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