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The Real Value of Social Media for Your Business

It’s all too easy to believe that the value of social media is limited to likes, follows, retweets and other proofs of popularity. There’s a simple reason for this. Numbers are a great way to show that things are growing and progressing. Numbers show us that results are definitely happening. This is fine, and those are definitely metrics that need...

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How to Craft the Perfect Facebook Ad

Unless you’ve been hiding under a rock the last few years, you, as a social media marketing manager, know how powerful Facebook is as a marketing tool. A business can’t succeed without a Facebook presence. You’ve been posting and uploading videos and slowly gaining followers. Even though your company Facebook page has many followers, you want to ca...

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The Ten Commandments Of Pinterest

Pinterest remains an important force in social media marketing. If it isn’t part of your internet marketing strategy, you could be missing out on some important opportunities. Don’t believe me? Here are some interesting statistics that make the case for Pinterest being a valuable asset for your internet marketing strategy: 150 million active users...

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How to Market Your Dermatology Practice and Reach New Patients

The growing demand for dermatological treatments a...

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Getting Started with SEO for Dermatologists

There is a lot of information (and misinformation) floating around out there about what search engine optimization (SEO) actually is and how it can help you as a dermatologist. You may be asking whether or not this is something your practice really needs. You may think that a high quality website and active presence on social media is enough to fin...

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Can You Audit Your PPC Account in 10 Minutes or Less?

A PPC campaign can be extremely profitable when it’s run correctly. You can avoid wasted spend, build a better Quality Score, and improve your clickthrough rates, which all lead to an increased ROI. (We assume this is why you started an AdWords account in the first place.) Unfortunately, too many people look at the graphs and analytics and numbers...

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Why AdWords is Important to Your Online Success

There are a lot of moving parts in a successful online marketing campaign. SEO, social media marketing, content marketing, website user experience, and pay-per-click advertising all have to work together to keep the wheels and cogs moving nice and smoothly. In this case, though, we’re going to take a closer look at how AdWords can contribute to yo...

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Can Social Media Really Improve Marketing for Dermatologists?

Dermatology clinics face a highly competitive mark...

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Why You Should Be Running Video Ads on Facebook

If you are not utilizing video ads on Facebook, you are missing out on a huge opportunity. Advertising has always been visual, but when you augment video content with the power to target your ideal audience the impact can be huge. Facebook’s Newsfeed algorithm is placing a lot of weight on videos, and for good reason. Videos have repeatedly shown...

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