When people think of videos and the internet, most people think of the viral videos. After all, who can forget about the classic exploding whale video? Or the long-time reigning champion of Youtube, Evolution of Dance? Or that slam dunk Lebron James recently made from the free-throw line? The real question most webmasters are thinking, however, is how to utilize these videos for the benefit of their website, to draw traffic and improve their visibility, and most importantly make money. Here are a couple of basic guidelines to help your site out if you are thinking about incorporating video into your overall internet marketing strategy.
1. Do Keyword research. You don’t want to just throw up a video out there, and hope that it brings in the right traffic. Putting up a video without doing any research is like doing target practice blindfolded. Just like a website, a video will need to have a direction and focus.
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