From Speaking on Business
Listen here (mp3): KSL Speaking on Business

February 2, 2009
This is Fred Ball for Zions Bank, speaking on business.
The Internet has become the marketplace of choice for many business owners. According to statistics from, a company that provides research and analysis on digital marketing and media, in 2008, $10.7 billion was spent on U.S. Search Advertising, which is advertising done via search engines. That number is expected to grow to $12.3 billion in 2009.
This is why, as a business owner, it pays to invest your online advertising dollars well so potential clients can find your company’s Web site more easily. This is what Dave Bascom does through his company,, which stands for search engine optimization. is a search marketing consultant. The company helps clients make the necessary changes to their Web sites so they appear closer to the top of a Google or Yahoo search, which makes clients more visible to their intended audiences. also has software to track traffic that comes from links on search engines and other Web sites.
Dave was first introduced to Internet search marketing in 1998 while finishing his marketing communications degree at BYU, and he has been doing it ever since. In the year and a half since he launched, Dave has worked with hundreds of companies. His clientele has included everything from real estate to software and retail companies to a scrapbooking supplier.
Dave says has grown more quickly than he anticipated and some of the biggest changes have come about because of its rapid growth. He has been striving to create business systems and processes to increase consistency. Employee training and development is a top priority at so the company can provide the highest level of service.
For Zions Bank, I’m Fred Ball. I’m speaking on business.

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