Your brand is the most pivotal aspect of your business identity. It showcases the most integral characteristics of your business for all to see. From the core values and cultural composition that make your business unique to the superior products and services which separate you from the competition.
Your brand is quite literally a piece of who you are, who you want to be, and the invaluable consideration of who your customers perceive you to be.
A good brand name should be distinctive, relate to your industry, and easy to remember and spell!
Logos should be memorable! As soon as your clients see it, they should instantly be able to connect it to your business!
Brand identity is how you portray yourself to your clients. Everything presented to your clients should make your business easily identifiable; from your website to your packaging.
Your brand promise is your companies core values and mission statement. It should set out how you run your business and treat your clients.
Brand experience is about all the ways your customers come into contact and build trust with your company. Social media, customer service, and web design are just some important elements to keep in mind.
Building an emotional connection to your clients can help increase repeat custom, word of mouth advertising, and client loyalty.
Brand perception is what your clients think and feel about your brand. Everything a client hears, sees, or experiences will affect their opinion of your company.
Brand management encompasses all these elements to define your brand. Strong marketing will increase the value of your brand and encourage loyal clients and positive perceptions.